What is the role of a project sponsor?

The role of a project sponsor is primarily to ensure that the project aligns with the strategic goals of the organization. A project sponsor serves as a key stakeholder who provides direction, support, and resources necessary for the success of the project. By maintaining a connection with upper management and aligning the project with the strategic objectives of the organization, the project sponsor ensures that the project contributes effectively to the overall vision and goals of the business.

This oversight is crucial because it helps in justifying the project’s existence and securing ongoing support, funding, and resources. The sponsor helps to navigate any obstacles that may arise and communicates the project’s importance to other stakeholders, ensuring that it remains a priority within the organization.

In contrast, managing day-to-day activities is typically the responsibility of the project manager, rather than the sponsor. While conflict resolution is important for the team dynamics, it is usually managed at the team level or by the project manager. Budgetary allocations are also important, but the project sponsor’s role is more focused on ensuring the project stays aligned with strategic goals rather than overseeing financial details directly.