What is the primary role of a Business Sponsor in an IT-enabled change programme?

The primary role of a Business Sponsor in an IT-enabled change programme is to be accountable for the outcomes. This position involves taking ownership of the project's benefits and ensuring that the program aligns with the organization's strategic objectives. The Business Sponsor is responsible for providing the necessary direction and support for the initiative, making critical decisions, and securing funding and resources needed for success. Their accountability extends to ensuring that the expected outcomes are achieved, which means they must actively engage with stakeholders and be involved in evaluating progress and addressing any challenges that arise.

While managing delivery, appointing teams, and ensuring customer understanding are important aspects of a project, they fall under the responsibilities of project managers, project teams, or change managers rather than the Business Sponsor. The Sponsor’s primary concern is the overall success and value derived from the change initiative, making accountability for outcomes central to their role.