What is a key component of the 'Make it stick' phase in Kotter's model?

The 'Make it stick' phase in Kotter's model emphasizes the integration of new behaviors into the organization's culture as a key component. This phase is about ensuring that the changes introduced during the transformation process are sustained over time.

To achieve lasting change, it is essential that new practices and behaviors become part of the everyday culture of the organization. This involves reinforcing the changes through various means—such as ongoing communication, recognition of individuals who exemplify the new behaviors, and the alignment of organizational policies and practices with the new direction. When these aspects are successfully integrated, they help create an environment where the change is not just a temporary initiative but a fundamental shift in how the organization operates.

This focus on embedding new behaviors is critical because without it, any changes made may revert to previous practices over time. Thus, ensuring that new behaviors are a core part of the culture is vital for the long-term success of any change initiative.