In the context of Kotter's model, which statement is true regarding the third phase?

In the context of Kotter's model, the third phase focuses on creating a sense of momentum for the change initiative by fostering a culture that supports and reinforces the new behaviors and practices being implemented. This phase involves consolidating improvements, building on the change, and ensuring that the initial successes are not just isolated incidents but are instead integrated into the organization’s processes.

This is accomplished by encouraging teams to continue to innovate and adapt the changes made, addressing any obstacles that may arise, and providing additional resources and support as necessary. It emphasizes the importance of transforming initial successes into broader changes throughout the organization, ultimately leading to sustained improvements and long-term benefits.

In contrast, the other options refer to different phases in Kotter's model. Empowering action is about removing barriers to change and enabling employees to act on the vision. Creating quick wins involves gaining early success to demonstrate the effectiveness of the change efforts. Making it stick focuses on anchoring the change in the culture of the organization to ensure its permanence. Each phase of Kotter's model builds on the previous one, enabling organizations to implement change effectively.