In a SWOT analysis, which one of the following represents the internal focus?

In a SWOT analysis, the components that represent the internal focus of an organization are strengths and weaknesses. Strengths refer to the positive attributes and resources that a company possesses, which can provide a competitive advantage in the marketplace. Weaknesses, on the other hand, denote areas where the organization may lack resources or capabilities, and where improvements may be needed to enhance performance.

By evaluating strengths and weaknesses, an organization can gain insights into how to leverage its advantages while addressing any internal challenges. This assessment is critical for strategic planning, as it helps organizations identify their core competencies and areas for development, which are essential for effective decision-making and business change initiatives.

The other components of the SWOT analysis—opportunities and threats—are external factors that affect an organization but do not represent its internal capabilities or shortcomings. Understanding both internal and external factors is vital for comprehensive strategic analysis, but for internal focus specifically, strengths and weaknesses are the key elements.