During which phase of Kotter's model is it crucial to Create quick wins?

Creating quick wins is essential during the phase of engaging and enabling the organization. This phase focuses on empowering individuals within the organization to embrace the change and actively participate in its implementation. Quick wins serve several purposes in this context.

Firstly, they help to build momentum by showcasing tangible results from the change initiative. This not only encourages those who are initially skeptical or resistant but also reinforces the belief among supporters that the change is beneficial and achievable. Celebrating these early successes boosts morale and can promote wider engagement across the organization.

Additionally, quick wins can validate the efforts of the teams involved, highlighting their contributions and commitment. This recognition can foster a supportive environment, motivating others to get involved and contribute to the change. By demonstrating that progress is being made and that the change is not just theoretical, leaders can solidify support and encourage a culture of collaboration and innovation.

In this phase, effectively managing and communicating these quick wins is vital. They serve as practical demonstrations that reinforce the vision for change and illustrate the positive outcomes that can arise from the new initiatives, ultimately facilitating a smoother transition to sustained change.