What would be an example of 'Internal Integration' in Venkatraman's IT-enabled business change model?

The concept of 'Internal Integration' in Venkatraman's IT-enabled business change model focuses on how information technology is utilized within an organization to create a seamless flow of information and to improve coordination between various internal business processes.

In this context, using IT to integrate distribution and customer services exemplifies internal integration as it emphasizes the connection and collaboration between these two functions within the organization. By employing a system that connects and streamlines the processes of distribution and customer service, companies can enhance efficiency, reduce delays, and provide better service to their customers. This interconnectedness allows various departments to operate more cohesively, leading to optimized performance across the internal business landscape.

This approach promotes a better flow of information and enables the organization to respond more effectively to customers' needs, demonstrating how internal integration can significantly impact the overall effectiveness of business operations.