What is the first phase of Kotter's 8 Steps of Change model?

The first phase of Kotter's 8 Steps of Change model is to create urgency. This step is crucial because it lays the foundation for the change initiative by highlighting the need for transformation. Creating a sense of urgency helps to engage stakeholders and encourages them to recognize the importance of the change. It often involves communicating potential threats and opportunities that the change can address, thereby mobilizing support and motivating individuals within the organization to participate in the change effort.

Establishing urgency is essential to overcome complacency which often exists in organizations. When people understand why change is necessary, they are more likely to become involved and advocate for the initiative, increasing the chances of successful transformation. This phase sets the stage for subsequent steps in the change process, where building a coalition and developing a vision are emphasized, further driving the change forward.